4 marketing processes you should automate

The marketing technology is improving very fast. These technologies are allowing businesses to reach more customers and improve the relationship with the existing ones. Here are four marketing processes you must automate.

Lead tracking


You no longer have to nurture leads through a manual process. You should have a CRM that offer automatic lead capturing. You will find different cloud-based CRM SaaS providers. Salesforce is a popular CRM software. Other CRM software providers include Pipedrive, Agile CRM, Close, Zoho, etc.

Social media marketing


Social media marketing engages thousands of fans. Using social media marketing you can post content on social accounts, carry on conversations, promote community building, etc. Posting content on social media can be very difficult and time-consuming. Now it is possible to automate your content generation process.

Content marketing


Content marketing is very hard to automate. But you can use technology to do content research and idea generation. You can use apps like Feedly, DrumUp, Google Alerts, etc. It is time-consuming to plan and coordinate content generation as well. These can be done using technology as well.

User engagement, cross sell and up sell


You can use automated email campaign for conversion cycle. You can start with a welcome note and then follow with product messages. You should provide support and resources. You can include reminders of product trials, paid plans, etc.

You should use data smartly to run an effective marketing campaign. There are various technologies available that can help you. You should do some research and find the best solution fo your company.

Top 5 profitable industries for small business owners this year

If you are an entrepreneur, your first challenge is to decide on the kind of business you want to do. It is very difficult to get the best idea. Here are the five most profitable industries in which you can do business this year.

Mobile businesses

You can have a business that goes to the customers wherever they are and offers them products and services. People now want to access everything right away. So, businesses on the move can be a very profitable sector. Some mobile business ideas can be auto repair, food trucks, car wash services, electronic repair, etc.

Child-based businesses

There are kids everywhere and they can be a big market. You car target your business to this group. Some examples of such businesses include newborn and post-pregnancy services, enrichment services like music schools, swimming instructors, etc., mobile apps, and more.

Sharing economy

The concept of ‘sharing economy’ is very popular now. This is due to economic necessity and environmental concerns. The idea of sharing resources can be turned into a very profitable business. You can think of businesses like Uber or AirBnB.

Online education

You can offer courses through your website. The overhead cost of this business is very low. All you need is a platform like Udemy or Rainmaker, some content and a group of audiences. You may have to spend some money to find your audiences.

Freelance B2B services

More business owners now need assistance with their day-to-day operations of their business. It is expensive to hire full-time employees, so they are hiring freelance contractors. So, if you have skills that the small business owners can use, you can make a lot of money by being freelance contractors. You can choose various fields to work on; for example, bookkeeping and accounting, consulting, graphic design, virtual assistant services, etc.

You must take advantage of these profitable industries. These are very fresh ideas and you can make lots of money. There are demands for these services and you will have lots of opportunities to grow your business in these sectors.

Top 3 reasons for targeting a niche market

Nowadays the trend is to target niche market. This can be a very profitable strategy if done in the right way. Here are the reasons why you should target niche market.

Your marketing strategy becomes moe focused

Your marketing becomes more rational when you target niche market. This means that every action you do gets pointed in a single direction. You will understand your moves better. When you target everyone, the marketing strategy may not be appropriate for everyone. But if you target a particular group of people, the marketing strategy will be more effective.

You can easily appeal to the customer’s emotions

The decision people make about a brand is due to emotional reasons. Your brand must be appealing to the customers. If you target a niche market then you would be able to understand the psychology of a particular group of customers better and design your marketing strategy accordingly. It is not possible to appeal to emotions of everybody. So, if you target your niche you will be able to understand what emotions are involved in their decision making regarding a particular brand.

Targeting niche market can give you faster long-term growth

You should start from one niche. Then if you have the resources you can move into another niche. If you have multiple niches, you will have multiple marketing campaigns, messages and strategies.Your market will be segmented and you will be able to appeal to people more directly. This will result in more exponential growth.

So, you can see that targeting niche market can result in a profitable business. You should do research and find an appropriate niche market for your business.

Infographic by: www.m4comm.com